As of 2015 the global health club industry had an estimated valued of over 81 billion dollars! The US fitness industry alone represents well over 25 billion of that. And it’s no surprise the fitness industry continues to grow year after year. Combine the notoriously bad food options in the US with a unrealistically high standard for body image and its no wonder the US fitness industry seemed to appear overnight and has only grown by leaps and bounds ever since.
For those looking to make a living in the industry there are countless options available. From small boutique highly specialized facilities (think Crossfit) to franchise cookie cutter gyms and mega health clubs, this industry has it all. But merely opening a gym is not the goal. If you think back to when you first decided to start a fitness business you had a very clear goal in mind. For a moment think deeply about your goal and why you chose this goal. Now if you want to see your goal into a reality, you’ll need to harness two important forces, your passion and your plan.
If you were to look at nearly every successful business there has ever been, you will almost always discover that they were founded on a passion and a plan. Your ability to manage these two driving forces will almost indefinitely determine the overall success of your business. Your passion is what will motivate you towards success regardless of obstacles. When you need help finding your passion look back to your original goal for the business.
Part two of the equation is a solid plan of action for your business. Your business plan will be a roadmap for you to follow towards your success. It will lay the foundation for every step in the process, from the day you open your doors, to your first membership sale, and beyond. But if this your first rodeo there are going to be some unexpected bumps along the way that will blindside you and steal away your profit. So to help you get started, I’ve put together a fitness business model template below.
You’ll need to need to think of your business in three distinct stages; starting your fitness business, fitness facility management, and selling your fitness business. Each individual stage can be broken down further into actionable steps…
- Decide on a fitness niche
- Consider fitness franchising opportunities
- Build a fitness center business plan
- Design a gym marketing plan
- Secure fitness funding
- Complete legal requirements
- Choose a location for your fitness facility
- Purchase fitness equipment
- Hire an experienced staff
- Open your doors!
- Marketing and membership sign-up
- Training staff and process streamlining
- Maximize programs and profitability
- Managing finances
- Preparing to sell
- Deciding on how to sell
- Advertising confidentially
- Finding the right buyer
- Completing the sale and transfer of business
But wait! Don’t go it alone….
The fitness industry is not like any other and you’ll face a plethora of industry specific challenges along the way. If you want the very best chance at success and profitability you’ll need to follow the footsteps of entrepreneurs, like yourself, who’ve made it in the fitness industry. With over 25 years of experience opening three different health and fitness facilities in NYC and PA, I’ve helped countless entrepreneurs find success through coaching and industry specific expertise. I’d like to give you the same opportunity!
For a FREE 30-minute fitness business consultation, Contact Me Now at (717) 673-8347 or Email firstname.lastname@example.org