The Elements: Implementing an Inclement Weather Strategy

Inclement weather — whether it’s a hurricane or snowstorm — can cause a huge headache for club operators. According to Judi Edelman, the director of culture and customer experience for O2 Fitness, that is why ensuring your have a Standard Operating Procedure (SOP) for handling inclement weather is a must. That way, you are prepared for any scenario that arises. “We’ve developed the SOP from experience over the years,” said Edelman. “And then we use each opportunity to better prepare for the next incident. It’s always a learning process. Every single time we have an inclement weather scenario, we have people

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Make A Gym Ownership Transformation Work For You

Sometimes you have to do things that you know will be risky and time-consuming. Risky things are only worth doing if the change that they bring is transformational. That is why Gym Insight has become an expert at helping our customers change from outdated, piecemeal gym management information systems to something that ties your business and […] from Gym Insight Blog https://blog.gyminsight.com/4249-make-a-gym-ownership-transformation-work-for-you/

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Strengthen Your Risk Management Plan

The Cincinnati Insurance Company offers a comprehensive Fitness, Sports & Recreation insurance program with coverages tailored to the unique needs of the health club industry. Since 1950, Cincinnati has marketed insurance exclusively through a select group of local independent agents who deliver exceptional products and services backed by best-in-class claims and loss control services. This means you can rely on someone who knows your community, its businesses and people, and who works hard to earn your loyalty and continued business over the long term. Cincinnati’s team of specialists helps you exercise healthy risk management practices through on-site evaluations, training and

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Boost Your Credibility with a Registered Dietitian

The Houstonian Club has been serving the upscale Houston fitness crowd for more than 35 years. Here, fitness director Shannon Cauley discusses nutrition and explains how the club incorporates a healthy food regime into the long list of benefits their members experience. CS: How does The Houstonian Club work to address nutrition with its members? SC: The Houstonian Club provides an in-house registered dietitian (RD) for members. Having a dietitian within the clubs allows members to access nutrition information that is evidence based and up to date. The dietitian holds one-on-one sessions with members, as well as provides written content

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Retention: How to Turn New Members into Long-term Customers

At this time of year all fitness clubs will get a surge of new members, and most of these people will have stopped exercising by February. Gyms are generally busting at the seams and rarely have time to spend on retention, so here are some quick tips on keeping them longer: Follow up – This sounds basic, but with such a surge in new members and existing members coming back after the holidays, it usually means that fitness clubs are pretty busy and don’t have time to follow up. To increase a new customer’s usage you need some engagement and

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