Start a Fitness Business

Pete Higgins explains exactly what you need to start a fitness business, the right way. His expertise insight is the difference between health and fitness facilities that thrive and those that fizzle out.

Open a Fitness Facility

Sell Your Fitness Business

Learn how Pete Higgins built three different health and fitness facilities, turned them into profit powerhouses, and sold them successfully, without losing members or employees in the process.

Sell Your Fitness Facility

Learn Fitness Management

Discover the tips and tricks you'll need to start and run a successful fitness business in this easy to follow video series.

Discover Fitness Management

A Behind-the-Scenes Look at the Technogym SKILLROW

Caitlin Miller, a representative for Technogym, shares insight into the company’s newest piece of equipment — the Technogym SKILLROW — that launched at IHRSA 2017. CS: What’s unique about Technogym’s newest product, the SKILLROW? CM: The SKILLROW is the first indoor rowing equipment designed to improve anaerobic power, aerobic capacity and neuromuscular abilities alongside TECHNOGYM’s state-of the-art technology in one solution. SKILLROW is the ideal machine for interactive and unique class experiences. In a group setting, the SKILLROW offers users the chance to row together in total synchronicity as a crew for a truly engaging experience. Users can receive individual feedback

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Marketing: What We Can Learn from Starbucks’ Unicorn Frappuccino

Although we work in the health and fitness industry, that doesn’t mean we can’t take inspiration from non-fitness related businesses when it comes to things like marketing. And just a few days ago, Starbucks showcased a strike of marketing genius with the launch of its Unicorn Frappuccino, sold in stores between April 19th and 23rd. According to Starbucks, the colorful drink consisted of “pink powder, blended into a crème Frappuccino with mango syrup and layered with a pleasantly sour blue drizzle.” Although the drink was only available for a few days, it spawned thousands of hashtags on Instagram and Twitter,

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Sales: Selling the Club Joining Fee

A club joining fee or initiation fee has historically been a one-off fee that “got you into the club.” In recent years, it has suffered due to budget clubs removing it, as it presents a barrier for people joining. But, the club joining fee still has a number of merits for gyms today. It acts as a way of gaining commitment from the person and also improves retention. If your club offers a front loaded onboarding process, then this joining fee will cover some of the costs associated with this. For other clubs, the joining fee is a valuable source of income and

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Jonas Fitness Helps Club Fit Deliver a Great Member Experience

Founded in 1973, Club Fit presently operates clubs in Briarcliff and Jefferson Valley, New York, serving more than 14,000 members and their guests. To ensure those members and guests have a great member experience, Club Fit has partnered with Jonas Fitness to help run the gym’s POS, EFT processing and much more. Here, James Stropoli, the executive director of member relations for Club Fit, shares what he values most about the club’s relationship with Jonas Fitness. CS: How were you introduced to Jonas Fitness, and why did you decide to use their software?    JS: As RCM Checkfree clients since

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Promote Your Gym Business By Eating Your Own Dog Food

This One Hack Will Generate Early Feedback Here’s a tech term that you can use as a principle to drive your small gym business empire ahead: In tech jargon, they call it Dogfooding. The expression, to “eat your dog food” is not a literal thing, obviously. I don’t think that trend has gotten off the […] from Gym Insight Blog

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