Start a Fitness Business

Pete Higgins explains exactly what you need to start a fitness business, the right way. His expertise insight is the difference between health and fitness facilities that thrive and those that fizzle out.

Open a Fitness Facility

Sell Your Fitness Business

Learn how Pete Higgins built three different health and fitness facilities, turned them into profit powerhouses, and sold them successfully, without losing members or employees in the process.

Sell Your Fitness Facility

Learn Fitness Management

Discover the tips and tricks you'll need to start and run a successful fitness business in this easy to follow video series.

Discover Fitness Management

ASF’s New Software Technology Soon to Take Flight

My Club Business 1.0 will soon be launched by ASF Payment Solutions. With advanced navigation and a bold modern design, ASF is creating a more intuitive user experience. Simple and easy navigation allows clients to move quickly between applications. Moreover, My Club Business 1.0 offers greater efficiency in utilizing enormous amounts of data with greater sorting and filtering capabilities. “This new platform is the first of many future scheduled releases and updates of our gym management software,” said Sean Kirby, vice president of client relations for ASF. “We are extremely excited about this new direction and the value we will

Read More

Marketing Tips for Group X

Les Mills BODYPUMP, BODYCOMBAT, BODYATTACK, CXWORX and RPM — these are just some of the Group X classes offered at Catalyst Fitness. Along with the classes, the club hosts Group X events to accompany their Les Mills quarterly releases. These events not only promote their club and instructors, but include raffles, door prizes and a small entry fee that benefit charity. “Seasonally, we have found October launch is a great opportunity to host a breast cancer awareness fundraising event with shortened formats of the programs we offer,” said Mike Fix, the group fitness manager for Catalyst Fitness. Fix added the

Read More

Anytime Fitness Granted License in China

Anytime Fitness was recently granted a license to franchise in China — making it the first U.S.-based gym to be granted a franchising license by the Chinese government. Anytime Fitness expects to open 300 to 500 gyms in China by 2010, with seven locations currently open and operating, with 20 additional agreements signed. The master franchisee for the market is Maurice Levine. According to Anytime Fitness, he will work closely with Anytime Fitness president and co-founder Dave Mortensen, to support launch and strategically align efforts with suppliers and local supporters of the expansion. “With more than 3,500 gyms serving nearly three million

Read More

Marketing: New Movers = New Members

There’s a huge amount of moving activity that takes place every year. According to Epsilon, 12 percent of the U.S. population moves every 12 months. In addition, movers open their wallets and start buying within the first 90 days of their move. Will one of the purchases they make be a membership to your gym? With Epsilon’s New Mover data, the answer could very well be “yes.” In a recent webinar hosted by Club Solutions, Epsilon discussed its New Mover data, which consists of 1 million records of monthly New Movers, on average. In addition, they get fed over 400,000

Read More

Group X — The Opportunity in Technology, Part 3

I’m back with a follow-up to my previous post on group fitness and tech! I do my best to be in the know on the cutting-edge of new fitness ideas and trends — and pondering how they can be utilized to enhance health club growth and increase revenue, especially the ones that cost little to no money to implement. Savvy club owners know that while group exercise members can be incredibly loyal to their favorite instructors, the siren song of exciting new classes offered elsewhere can also be very tempting. The interesting thing about all of the trends I have

Read More